Leveraging Communities

LEVERAGING COMMUNITIES.jpg

One of the most helpful pieces of blogging advice I never see is about blogging communities. We vaguely know they exist, but do we really know how to best leverage them? Well, I’m here to crack the code on communities.

What is a blogging community exactly?

Blog communities are groups where bloggers come together and share work, ask questions, collaborate, and just communicate in general. There are many general groups and also niche specific groups which tailor to specific content.

Where do I begin?

In general, groups are most often found on Facebook. On a rare occasion,  you can find a Google+ group, but your best bet is on Facebook.

If you have a well-defined niche, start looking for niche-specific groups. You’re gonna get more bang for your metaphorical buck if you have a niche and join groups specific to that niche.

If you have a blog that is more general and covers a lot of topics, or you want a very diverse set of members to reach out to, look for the general groups.

I would definitely consider group size when looking because there are groups with a few thousand and some below 50. Bigger groups are more active because of the number of people, but that active can turn into content overwhelm and you get lost in a thread somewhere. Smaller groups are less active, but you have a better chance of having stand out content. It really is a matter of preference.

I’ve joined some groups! What now?

READ THE RULES! Yeah, I have to shout it because I have seen many people join groups and not do that, and thus see admins give the same warnings over and over again. Generally, groups all have similar rules. But you should read the rules of every group you join so there are no surprises and you know what’s what.

Check for pinned posts. These are important admin information that you will want to know. It will probably have the rules link in there as well.

Introduce yourself! As an admin of a group, when people don’t introduce themselves relatively soon after being accepted, it saddens me a bit. The point of a community is to be a community, so feel free to introduce yourself to your new group of connections.

Often you will see threads for blog posts and other purposes (social media stuff, discussions, etc) Make sure you read the thread instructions if they are included. If it says remove previews, then remove your preview. If it says to comment on 5 other posts, comment on 5 other posts. This keeps everything fair and motivates conversation on blogs.

Lastly, check the group often and not just when you’re sharing your own post. Ask questions and answer others questions. Collaborate and discuss topics with the group. You get way more out of it based on what you put in.

My group recommendations

General Blogging:

The Blogging Elite

The Blogging Squad

#AuthenticBloggers

Geek Blogs:

Geek Girls x Bloggers

Geek Blogs Unite

Non-Blogging/ Creative Groups:

The Imperfect Boss

Hexagon Connection

Creative Superheroes

Any groups you love being in? Share with me below!

 

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4 Comments Add yours

  1. Bican says:

    Most important part: choose some top quality group and be active on that groups only. Don’t waste time on others.

    Like

  2. The Sophisticated Gal says:

    Thank you for sharing this, Michelle! As a newer blogger, I have found these blog communities to be so helpful in my journey! And I have been able to meet so many new people through these groups as well!

    – Kristen
    http://www.sophisticatedgal.com

    Like

  3. Thanks so much for sharing. What a great post.

    Like

  4. Groups are so important for marketing purposes! Once I joined the Geek Girl Bloggers, I have many followers and comments on my posts.

    Like

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