I guarantee that readers will visit your about page as soon as they get to your site or finish reading whatever got them there in the first place. We want to know more about who we are reading; it helps with getting their trust. So having a well crafted about page is super important.
What To Call It
I’ve seen some bloggers suggest calling it something other than “About”, such as “New? Start Here!” or some variant of that. Now, this is totally subjective, but I say to just call it About, because then I know where I am going and know what to look for when I want to learn more.
Put It In The Sidebar
On my two blogs, I have in the sidebar a photo of myself with a short bio below. It’s the quick snapshot of what they can find elaborated on in your About page. Everyone should have this so we can see who we are reading right away and learn a little about you. Here is an example.
Talk About You, Not Just Your Blog
The About page is not just telling us what your blog is about and what your goals are with it, although those should definitely be included. You should also talk about yourself as a person, it helps to be authentic when all we can see is what’s on our desktop. It doesn’t have to be a huge paragraph telling us your highest education level and the names of all of your pets, but just a quick look at who you are. Talk about your passions, interests, and hobbies outside of blogging.
In my starting a blog post, I wrote about disclaimers. On my About pages, I include the opinion disclaimer, which is pretty much clarifying that I am writing my own experiences and opinions, not facts. It helps protect myself from trolls, but also gives me the freedom to say what I actually want to say.
Link It Up
The About page is a great place to link both within your blog and outside of it. I have a list of my guest posting appearances listed on there, as well as linking to my work with me page for brands and others looking to do so. Your About page is a good hub to use to link up other pages you want people to see, as well as different posts. Promote yourself in various ways through links.
What do you include in your about page? Share with a comment below.